Brand Strategy & Business Plan

  • Brand strategy & 5-year plan
  • Brand positioning
  • Product strategy – positioning & market opportunities
  • Building / reinforcing your brand through differentiation strategy
  • International distribution strategy / wholesale, retail, e-commerce and omni-channel
  • Multi channel Marketing and Communication strategy
  • Organizational challenges
  • Business Plan & cash needs
  • Go to market roadmap

International Development

  • International distribution strategy – per network and region
  • Pricing strategy per market • Worldwide wholesale development and / or implementation of the right structures to develop the business
  • Optimization of showroom/market organization and tools to maximize International commercial development
  • Retail and e-commerce launches, omni-channel implementation
  • International distribution partnerships
  • Support of International Brands in their projects of development in Europe (Retail, Wholesale & e-commerce) thanks to a network of industry experts on financial & legal matters, Real-Estate, Facilities Management, Architecture, Logistics, Recruitment and Training

Organization

  • Organization diagnostic to improve business performance
  • Evaluation and recommendations of structure and governance
  • Organization charts, key functions and profiles per department
  • Implementation of new governance structures and coaching of the Management team
  • Transformation/transition management
  • Transitional management

Operational Efficency

  • Collection process & schedules
  • Implementation of Process and tools to monitor the activity
  • Identification and implementation of KPIs, performance charts
  • Supply chain and logistics
  • Assistance to implementation of ERPs
  • Budget assessment and control
  • Optimization of showroom organizations and tools to maximize sales

Merchandising, RTW & Accessories Expertise

  • Redefinition of collection plans & assortment plans to adapt to markets’ needs
  • View & optimization of collection offer according to commercial objectives
  • Optimization of the buying process to maximize sell-through performances
  • Price strategy and margins optimization
  • Market opportunities per product category
  • Price benchmarks per product category vs targeted competitors
  • Open to Buy and Orders management
  • Sales analysis and performances
  • 360 launch strategy and execution for new product categories / lines

Retail Development

  • Retail/e-commerce/omni-channel strategy
  • Boutique openings monitoring
  • Assistance to implementation of retail ERP
  • Retail operational efficiency and optimization
  • Retail process and procedures
  • Open to Buy and assortment plans
  • Training tools
  • Implementation of KPIs and performance charts
  • Key rituals and selling ceremonies
  • Omni-channel marketing plan

Communication and Digital

  • Multichannel Communication strategy
  • Coordination of PR, events, digital, retail efforts to maximize the impact of multichannel communication strategy
  • Coordination and monitoring of the organization of Fashion Shows and events
  • Implementation and monitoring of marketing and communication timelines to maximize brand awareness and image
  • Digital Monitoring of content for social networks

Industry Senior Advisory

  • Board member
  • Coaching and advisory to General Management
  • Business advisor to creatives and designers
  • Senior advisor to shareholders and fund equities
  • Transitional management

Sourcing & Buying

  • Fashion week scheduling and optimization for C-suite executives and buyers
    • Organizing logistics: travel, hotel reservations, restauration, etc.
    • Managing fashion week appointments and business meetings
    • Centralizing communication, appointment addresses and brand contacts
  • Scouting high-potential European and international brands that are in-line with the retailer’s identity
    • Organizing introductions and creating relationships with relevant key brands
    • Researching trends and creating seasonal reports
  • Supporting buyers across physical and digital markets during Fashion Weeks, buying sessions, and off-market seasons.
    • Representing retailers at buying appointments, showrooms and trade shows
    • Assisting order placement and finalization